Human factors · Cognitive science · Behavioural data

We measure how people really feel, and turn it into decisions.

We help you analyse your data, measure real behaviour, validate your product, back your claims with evidence

See our case studies

Signals & methods

  • EEG
  • ECG
  • Respiration
  • Eye-tracking
  • Motion capture
  • Olfaction
  • Audition
  • Virtual reality
  • Questionnaires
  • Statistics
  • Modelling
  • MATLAB
  • GDPR & ethics
  • AI Act

Solutions

The questions we answer

Fatigue & vigilance “When does attention start to drift?”

Drowsiness and drops in attention at the wheel or at work, tracked second by second (EEG, ECG, EOG, respiration).

  • EEG
  • ECG
  • EOG
  • Respiration
Comfort & posture “How long does comfort last?”

Products, spaces and everyday objects: how comfort changes over time, through posture, physiological signals and what people report.

  • Posture
  • Physiological signals
  • Self-report
Sound & ambience “Which one do people prefer, beyond what they say?”

Sounds, scents and ambiences compared on the body's response, not only on what people say.

  • Sounds
  • Scents
  • Ambiences
Data analysis “What does our data say?”

Whether we record it or you already have it: we analyse the data and tell you what it shows.

  • Analysis
  • Findings

How it works

From a question to a decision, in four steps.

  1. 01

    Frame

    We turn your question into test conditions, participants and measures.

  2. 02

    Measure

    Recordings in the lab, in a simulator or on site, with your product.

  3. 03

    Analyse

    Statistics turn raw signals into findings you can trust.

  4. 04

    Decide

    Readable results and recommendations your team can use.

Case Studies

Real analyses, on open data.

Case study 1 · Mobility

Driver fatigue

Eyes, heart or breathing: which signal tracks a driver’s fatigue best, checked against a sleep physician’s rating?

MPD-DF · 7 drivers · EEG, ECG, EOG, breathing

Read the case study

Case study 2 · Immersive experiences

Emotions in virtual reality

Does your VR environment make your users feel the intended emotion?

Open VR dataset · 6 participants · questionnaire, EDA, EEG

Read the case study

Team

Two specialists, complementary signals.

Zeynep Yenigün

Zeynep Yenigün

Brain, senses, attention and stress.

Specialised in measuring how people perceive smells, sounds and spaces, through brain activity and eye movements.

  • EEG
  • Eye-tracking
  • Olfaction
  • Audition
  • VR
Esteffe Violet

Esteffe Violet

Body, workload, fatigue and performance.

Specialised in measuring how people cope with demanding tasks and complex systems, through heart rate, breathing and movement.

  • ECG
  • EDA
  • Motion capture
  • Human factors
  • Ergonomics

Contact

Tell us about your product.

A free call, then a scoping note with a fixed price. We reply within 2 days.

Based in Paris · remote or on site, across France and Europe · English and French